Top 5 E-commerce Trends in 2021

eCommerce is hot news now and it is a trend that has gained immense popularity in 2020, although it existed much before that. The effect of eCommerce can be felt across all industries right from agriculture to wellbeing to education. Today, most people rely on ecommerce websites for their daily essentials. With COVID-19 still looming as a big concern, and decreasing dependability on traditional retailers, it can be clearly said that eCommerce has a bright future.

According to Statista, e-retail incomes will reach $6.54 Trillion in 2022, which is almost twice from $3.53 Trillion in 2019. With eCommerce gaining traction, some eCommerce trends have evolved too. The eCommerce companies need to address these trends if they wish to succeed in a highly competitive marketplace. This post introduces to five such eCommerce trends that are here to stay.

1) Chatbots:

Chatbots have gained immense popularity during COVID-19. As many businesses were working with minimal staff or employees, handling customer queries and ensuring customer satisfaction was equally difficult for them. This is where chatbots come to the rescue. These AI-powered applications are proven to offer quicker and faster solutions to customer queries. According to a study, almost 60% of end-users today interact with chatbots to gain an answer to their queries. In most cases, the chatbots offer satisfactory solutions, if not the consumers are connected to real human assistants in the second phase. So, integrating chatbots into the website can be a perfect option for those who are yet to explore it.

2) Mobile shopping:

Mobile shopping is growing. Many recent surveys suggest that people are spending more time on mobiles than earlier. This dependability is also influencing their shopping trends. Various studies predict that mobile commerce sales will form 53.9% of all e-commerce sales and they will take up a 72.9% share in profits of eCommerce sales. This means, if you are targeting higher eCommerce sales, it is the right time to optimize your website for mobile consumers. Having said that only owning a mobile-friendly website is not enough, you need to focus on apps, too. A study by Synchrony suggests that 67% of eCommerce consumers are likely to download a retailer app and appreciate regular communication from e-retailers. In the US, many consumers are using mobile devices to make comparisons and are appreciative of the in-store experiences that these mobile eCommerce websites and mobile apps give. Do you think it is easy to ignore this trend and move ahead?

3) Personalization:

In traditional retail, it is often seen that people often buy from the store that makes them feel special. The same translates to eCommerce, which is why eCommerce personalization has become a big trend. A statistics by Option master suggest that eCommerce businesses have lost $756 Billion in 2019 alone due to poor personalization. Customers are likely to spend 48 times more on personalized experiences. They would appreciate it if you could send the recommendations based on their search history or browsing behavior; if you can keep them informed of the product that has been restocked; or send them personalized emails based on their behavior. All these statistics and studies prove that like traditional retail personalized shopping experiences will help you connect with your customers more.

4) Omnichannel Shopping:

The availability of Internet-driven devices has contributed to the popularity of omnichannel shopping. For instance, a customer may browse your apparel products on his mobile phone and purchase it from the desktop or vice versa. Hence, it is important for eCommerce marketers to understand the channels that their consumers may engage in during the buying process. They must focus on offering a consistent shopping experience across all channels.

5) Augmented Reality (AR) and Virtual Reality (VR):

In earlier years of eCommerce, people were apprehensive of online purchases due to the only fact that they cannot physically inspect the products. Today it has changed, with retailers offering high-resolution graphics and 360-degree product reviews, customers can see what they are buying, and this influences their buying decisions. If you are a retailer dealing with fashion and lifestyle accessories, AR and VR integration can make quite a difference.

Conclusion:

So in this post, we have focused on the eCommerce trends in 2021. Knowing these trends is not enough, you also need to invest in the right eCommerce platform too. Today, you can see several eCommerce platforms in the market that help you build and run your store easily, but they may not serve your purpose in the long run. Many of them do not support the above trends. This is where Futurism Diginyze makes a difference. It is an AI-powered eCommerce business platform that has helped several eCommerce businesses like you to build, run and grow their online business. It’s a next-gen business ecommerce suite with advanced artificial intelligence (AI), visual search, personalized virtual agents, machine learning capabilities, and much more to help you deliver an ultra-personalized experience to your customers.